How to Track Your Organization’s Press Coverage
Press coverage can serve as an excellent promotional tool for your business. Even better, it’s free of the monetary investment that typically comes with traditional advertising...
Media Monitoring and Analysis: Why is it Impactful for Business?
There are endless instances for brands to receive media coverage in a single 24-hour news cycle. But how can business leaders monitor and learn about the coverage they are..
The Top 3 Media Monitoring Tools Every PR Team Should be Using
Reading Time: 4 minutes The dawn of the digital age has meant that there are more opportunities than ever for consumers to spread the word about your company. Social media allows..