According to Gartner’s latest research, one in every six marketing dollars is spent on innovation without teams having a proper grasp on what “innovation” actually means.
“Marketing leaders rated themselves as relatively low in innovation maturity despite having high ambitions for their ability to innovate. Where CMOs plan to spend their budgets indicates where ambition and ability diverge.”
– Chris Pemberton, Gartner
With today’s fast-moving technology and constant changes in consumer behavior, marketers have more pressure than ever to be seen as innovative. So how can you close that gap?
Join Turbine Labs CEO & Founder Leigh Fatzinger; Brandwatch Global VP, Strategy & Insights Michelle Vangel; and Brandwatch Research Manager Ryan Harrison to learn best practices and case studies showing how enriched, actionable data can be used to drive measurable marketing innovation to your organization.
What you will learn in this webinar:
How to define innovation within your organization
How technology can be used to advance innovation
The key skills and roles marketing teams should invest in to foster innovation