Virality: What It Is And Why It's Important
What is Virality?
In a digital world, fame isn’t always measured by fortune nor is circulation confined to newspaper distribution. Instead, one article has the potential to be read by millions while a hashtag simultaneously clutters thousands of newsfeeds and a 140-character post influences hundreds of viewers.
This, ladies and gentlemen, is virality. Rooted from the word “virus”, content spreads through cyberspace and has the potential to affect billions of users – like a virtual infection. And while “going viral” is usually deemed as an online achievement, it can also have huge impacts, sometimes positive, sometimes negative, on your brand or organization.
So, the question remains, how do you go viral and how can you leverage virality to boost your brand? Well, it’s not as easy as snapping your fingers, but it is definitely possible as long as you follow a few simple guidelines.
While most YouTube stars and “Instafamous” accounts got their big break by chance, there are ways to increase your content’s reach by engaging viewers, attracting users and ultimately sparking conversation. Whether you’re writing an informational piece or simply trying to gain views, consider these tips as you work to achieve virality.
Tip 1: Tell A Story
Like all good marketing, your content has to tell a story. Of course, this story has to be good, not like the lame joke your co-worker told at the last holiday party. Instead, make it engaging, current and overall something that people want, even NEED, to know.
Tip 2: Use Visual Content
In a study by Hubspot, it stated that people remember 20% of what they read, but 80% of what they see. Furthermore, Buzzsumo shared that posts with images receive 2.3 times more engagement, while the brain processes images 60,000 times faster than any other information.
Tip 3: Be relevant
People want to be informed, but don’t waste their time with something that offers no value to them. Center your content around being relevant, and you will be able to reach way more people than you would if you share a piece that is “so last week”.
Tip 4: Use keywords
Similar to tip 3, use keywords relevant to your target audience to land you in the top of the search results. Not only will this put your content in an optimal position to be consumed, it will also help you reach more viewers and hopefully achieve that viral status you’re striving for.
Tip 5: Leverage Your Audience
Their needs, wants and demands are your best friends. Use what appeals to your target market and create interesting content. The more your audience shares, the higher the chance you get your work circulating.
The Importance of Virality
Virality has many advantages, one being that it is able to advance your brand to the next level. Whether you are looking to acquire new followers, retain customers, strengthen loyalty and/or boost the user experience for your audience, it can be a powerful tool to spread the word and interact with your target market.
When successfully achieved, virality can be very rewarding and drive traffic to your website, expand your reach and increase awareness of your work. So what are you waiting for? Get going!