How AI is Changing the Rules of Business Intelligence and Brand Reputation
Presented by Turbine Labs
Who Should Attend? Director-, VP-, or C-Level marketing, communications, public relations, and external affairs professionals responsible for managing reputation, marketing and communications strategy, crisis management, and/or external affairs for their organization.
What’s the Background? It goes without saying that organizations have more data at their disposal than at any time in history. But the quality, truthfulness and usefulness of data organizations use to measure brand reputation and make decisions is continuously being questioned. At the same time, data-informed requests coming from executives are becoming more frequent, more varied, and more complex.
Who's Offering the Insights? Michael Marinello, former Senior Vice President of Communications at Turner Broadcasting and Head of Global Communications at Bloomberg LP, John Cook, tech journalist and co-founder of GeekWire, and Jim Pollock, Bureau Chief, Pacific States at the Associated Press. Leigh Fatzinger, Founder and CEO of Turbine Labs, will facilitate the discussion.
What’s in it for me and my organization? This luncheon is being offered free to attendees. During the luncheon, you’ll receive Turbine Labs' latest research on how information access is impacting brand reputation, how advanced AI technologies are helping brand leaders manage the dramatic shift in the information landscape, as well as Mr. Marinello’s, Mr. Cook’s, and Mr. Fatzinger's insights and observations on the information and media landscape today. Expect the panel to discuss questions such as:
What is the state of bias and accuracy across the media landscape today?
How do we ensure the information our organization is using will keep us in front of crisis issues and opportunities?
How can I ensure our teams are making decisions using the highest quality external data?
How is modern intelligence being used to prove the impact of brand reputation initiatives to executives and stakeholders?
What’s next? Register today! After registering and selecting your entree preference, you will receive an email confirmation containing a calendar invitation for your convenience.
Space is limited to 25 executives. To ensure your seat, please register no later than May 20, 2019 at 5:00PM PST.
Luncheon Location and Details
Thursday, May 23, 2019
11:30AM to 1:15PM
621 Union Street
(Parking is available and will be validated. Parking instructions will be included in your confirmation.)