Improving Brand Reputation Measurement Accuracy at a Fortune 1000
Customer: Fortune 1000 Technology Leader
Solution: Turbine Labs Professional Services, Turbine Labs Reputation Scorecard, Turbine Labs Segment
Turbine Labs performed an assessment of the customer’s current media provider and determined that over 90% of the media had little-to-zero brand impact. Turbine Labs developed a Reputation Scorecard™ to more accurately measure the customer’s brand reputation health month-on-month across several key KPIs. Turbine Labs also developed a SQL database that connected to the customer’s data lake. The outcome was quantifiable and contextualized brand impact measurement, optimized media relations, and a data-driven understanding of the brand reputation within their media landscape.