We tracked the five most viral articles from 20 different online news outlets in October – here’s who’s generating the most engagement.
Being in the business of news reporting, we’re constantly on the lookout for viral media. Our clients depend on us identifying and alerting them to the crucial headlines and opinions that can shape their reputation and business seemingly overnight.
Today, we’ve used our technology to reveal what news outlets drove the most viral content in October. We’ve compiled a list of the top ten most viral online news outlets, ranked by the average virality of the top five articles.
10. British Broadcasting Corporation
Average Virality of Top Five Articles: 103K Shares
Founded in 1922, the BBC is the world’s oldest and largest broadcasting company. If their print and digital media were as prevalent as their broadcast, they’d likely be even higher on this list. Yet as this research shows, they still remain relevant after 100 years.
Average Virality of Top Five Articles: 129K Shares
Owned by the Gannett Company, USA Today circulates over a million papers a day. It’s among the highest circulated physical newspapers in America. Of course, that fact continually grows less relevant as consumers increasingly read their news on screens.
Average Virality of Top Five Articles: 156K Shares
Newsweek, now sitting alongside International Business Times under parent company IBT Media, has endured a somewhat tumultuous decade. Following a steady decline in revenues, Newsweek actually stopped being physically printed in 2013 – but perhaps the temporary digital-only strategy is starting to pay off.
Average Virality of Top Five Articles: 205K Shares
Founded in 2006, BuzzFeed is the newest player in this list. BuzzFeed’s entire model is focused around digital media – and anyone who’s been on Facebook long enough is familiar with their viral quizzes and listicles. If we were analyzing the total virality of all published articles instead of the average of the top five articles, you might see them higher on this list.
Average Virality of Top Five Articles: 230K Shares
NPR, which is privately and publicly funded, is the only non-profit media organization on this list. Like BBC, they are best known for their radio programming – specifically Morning Edition and All Things Considered. All of that makes it more impressive that they’ve reached the top five most viral online news publishers for October.
Average Virality of Top Five Articles: 342K Shares
Winning more Pulitzer Prizes than any other media outlet, the New York Times is among the most respected media outlets. With over 2 million digital-only subscribers, it’s an understatement to say “the grey lady” has a formidable influence on the world.
Average Virality of Top Five Articles: 363K Shares
Owned by Turner Broadcasting Systems, and with heritage that spans 37 years, CNN’s broadcasting extends to over 100 million American households – not to mention the 212 other countries and territories. Needless to say, the network has clout.
Average Virality of Top Five Articles: 424K Shares
While Yahoo! News tops this list, there is an important caveat: they are largely a news aggregator. All five of their most viral articles were reposts of other outlets’ content. Regardless, Yahoo’s ability to identify and route valuable media to its readers makes it a powerful force – and in October, the most viral outlet.