Navigating a US Department of Justice Lawsuit
Customer: Fortune 500 Enterprise
Solution: Turbine Labs Segment, Turbine Labs Digest, Turbine Labs Cue
Turbine Labs Segment™ briefings were delivered to senior executives one to two times per week, depending on the momentum and sentiment of the news cycle throughout the merger process. Over the course of 160 briefings, the executive team was able to meet quickly after receiving each Segment™, and determine if external media outreach was necessary and by whom, effectively managing and shaping the public narrative through fast, intentional (rather than reactionary) engagement.